If you are a leader, you have a crisis coming. Can you prevent it? If not, how prepared are you?
Who is the most impressive leader you worked with in a crisis? Did they make crisis leadership look easy? It looks easy because this crisis is not their first rodeo. They have spent hours preparing and honing their skills prior to the crisis.
How about you? What are you doing to prepare?
As you read this, think of yourself in your leadership context. Think about your team, the organization that team is in, and the industry of that organization. A crisis at any of those three levels will likely require crisis leadership from you.
To grasp the big concepts let’s revisit a crisis we are all familiar with: the terror attacks on 9/11.
Did the United States have preventive measures in place to thwart a high jacking?
Absolutely. There were airport security procedures, terror watch lists, and government agencies constantly looking for threats.
Were we able to prevent it? No.
Once it happened, how prepared were we for it?
We weren’t. We were unable to prevent the attacks and once the attacks commenced, we were unprepared to stop them.
What about now? We have much better prevention in place and preparation if the prevention fails. Locked cockpit doors and armed air marshals on board are a couple of preparedness measures.
Now think about your leadership position. What would be a crisis for your team?
A common crisis is a single point of failure of a critical capability within the team.
“If we lost Julie and her capability, we have no way to complete her tasks or quickly replace her.”
Do you have a similar situation on your team? If so, what are you doing to prevent losing that capability? First, losing Julie, second losing her capability?
Do you have a good idea of Julie’s career plans? What are you doing to retain her? Those are steps to prevent her from leaving.
To prepare for the event she leaves, you may start succession planning. That may be developing several others “in-house” or having a plan for a temporary solution such as contracting in the event she walks out the door. Your preventive measures are to stop the event from occurring. Preparations are the planned actions or responses in the event of the crisis.
Another common crisis; a problem with Information technology (IT) infrastructure and data. What are you doing to prevent losing your data or having an IT crisis; policies, procedures, training, hardware, and software are all preventive options.
What if prevention fails and an event causes a data loss or compromise? How prepared are you? Preparation may be cyber insurance that has a cyber response team to assist. Having backups offsite that allow you to rebuild your system are preparedness actions.
We cannot prevent a hurricane from occurring. However, we can put measures in place to prevent catastrophic damage. We can also prepare for the worst case to be able to respond automatically rather than figuring out a plan in a time of crisis.
Effective crisis leaders don’t just show up in a crisis and are great. They first work to prevent the crisis and second to prepare for the crisis occurring. Prevention and preparation make them effective.
What are you doing to prepare for your next crisis? You do not know the exact crisis however; you can easily prepare for a likely crisis. Your next crisis will likely have something do with people, finances, or operations. A good starting point is identifying the most catastrophic event that could happen each of the three areas. Work to prevent the event and prepare your response if it does occur. This will increase your odds of being an effective crisis leader.
Sully Sullenberger, as an airline pilot, planned and practiced his response to a dual engine flameout that occurred shortly after takeoff. The result of his preparation; the successful ditching of his airplane in the Hudson River with zero casualties.
Crisis leadership is a practiced skill.